Branded podcasts help build a loyal audience and tell a story in the most intimate of ways.
- 76%
- Of listeners have acted on a brand message within a podcast series
- 19.1m
- The number of adult podcast listeners in the UK every week
- 62%
- Of podcast listeners do not listen to commercial radio in the UK
No longer niche.
Latest audience insights in the UK show that over 19million adults are listening to Podcasts every week.
It’s a huge audience with core listening in the age range of 35-54, and if used correctly, an incredibly powerful one for brands. Branded Podcasts – an on demand piece of engaging audio content, should be a consideration for any digital marketing plan, as they give brands the opportunity to communicate with their audience in a uniquely intimate 1 to 1 setting.
And listeners are connected – 79% of podcast listening takes place on a mobile device, and given the high rate that podcast listeners go on to interact further with brands, the opportunity is clear.
Everything in house, and you can join us at any stage.
Creative
An effective branded podcast series needs a high level of listener engagement, something we’ve built our company on. We’re storytellers at heart, and can work with you to find your story, and create a podcast series in any format as an engaging and valuable piece of content for your audience.
Production
With our own production studios, and producers based across the UK, we can record and produce any type of branded podcast format, from location recordings to remote recordings from anywhere in the world. And we’re sticklers for quality – we produce podcasts to the highest audio standards in the market.
Marketing
Creating an engaging and insightful podcast series for your audience is just the start – we need to tell them about it. We can support the launch of your branded podcasts with marketing support and an array of social media assets, rich in audio, to drive an audience to your podcast.
65% of podcast listeners listen to the whole episode.
Hosting and distribution
There are a myriad of ways to get your podcast series published, and delivered to your listeners devices.
We can help you every step of the way, either setting you up as a publisher yourself, or we can act as a publisher for you. We walk clients through the whole process, and ensure that best practice is observed to give your podcast the best chance of engagement.
Across every major platform including Apple Podcasts, Spotify, Google Podcasts or ACAST – we’ll get your podcast everywhere.